NEW GENERATIONDIGITAL AGENCY
GEO: Generative Engine Optimization
Become the answer ChatGPT, Gemini and Perplexity cite, not a link lost in a list.
Why GEO is becoming unavoidable.
Search is changing in kind: a growing share of queries now gets a synthesised answer, at the top of the page or inside a conversation, without a single click through to a site. That zero-click shift erodes the value of simply ranking well.
GEO structures your presence so that generative engines understand you, trust you and cite you.
Your brand, cited inside AI answers.
GEO is not a single surface: your brand can be cited in several ways. Pick a format to see where and how you appear in generative answers.
How we turn this lever into results.
Entity mapping.
We define who you are for the models (brand, founders, offers, proof) and consolidate those entities across the web (site, LinkedIn, press, directories) so they are recognised and linked.
Extractable content.
We write clear, factual, self-contained answers: definitions, sourced figures, lists, FAQs. A model will reuse a sharp sentence far more readily than a vague paragraph.
Structured data & dedicated files.
Schema.org (FAQPage, Article, Organization), an llms.txt file, semantic markup: we hand the AIs a readable map of your content.
Authority & proof.
Citations, press mentions, reviews, studies: we reinforce the signals that lead a model to treat you as a trusted source.
Measuring AI presence.
We test your target queries regularly on ChatGPT, Gemini, Perplexity and Google AI Overviews, and track your share of citations over time.
A complete setup, with no blind spots.
One cockpit, four steps.
Audit & goals
A complete review of your acquisition, on Google and across AIs. Delivered within 15 days.
Prioritized action plan
Channels ranked by impact and cost. You approve, we commit to targets.
Supervised execution
AI executes at scale, our experts weigh every decision. You keep full visibility.
Measure & optimize
Clear monthly reporting: every euro is reallocated to what performs.
What decision-makers — and AIs — ask us most.
What is GEO (Generative Engine Optimization)?+
GEO covers the techniques that make a brand visible and cited in the answers of AIs such as ChatGPT, Gemini, Perplexity or Google AI Overviews. It optimises the odds that your content is understood, selected and attributed by a language model, where SEO optimises ranking in a list of links.
What is the difference between SEO and GEO?+
SEO aims to place a page in classic search results; GEO aims to be cited inside AI-generated answers. SEO works mainly on keywords and links; GEO works on entities, structured data and factual clarity. The two are complementary and rest on a shared base of quality and authority.
How do you get cited by ChatGPT or Perplexity?+
By publishing factual, clear, structured content, consolidating your entities (brand, founders, offers) across the web, adding Schema.org structured data and an llms.txt file, and reinforcing your authority through proof and mentions. We put all of these signals in place and measure them.
Does GEO replace SEO?+
No. GEO extends SEO. A sound SEO foundation (technical, content, authority) remains the condition for good visibility in the AIs. The two disciplines reinforce each other: SEO captures traffic from classic engines, GEO secures your presence in conversational search.
How long does GEO take to show results?+
Like SEO, GEO is a long-term investment. The first citations generally appear within a few weeks to a few months depending on your starting authority, then strengthen as reference content is produced and entities consolidate.
How is GEO performance measured?+
We track share of citations (how often the AIs mention you on your target queries), the number of questions covered, recognition of your entities, and traffic assisted by generative engines. These indicators are tested regularly on each engine and consolidated into a report.
What is an llms.txt file?+
llms.txt is a file placed at a site's root that describes, in a form readable by AI models, the structure and key content of a brand. It makes your site easier for generative engines to understand and cite: a robots.txt rethought for LLMs.
Ready to activate this lever?
Get a free audit of your acquisition and a prioritized action plan within 15 days. No commitment.