NEW GENERATIONDIGITAL AGENCY
Understanding the new search.
SEO, GEO, generative AI: our analyses to stay the brand Google puts forward — and the one AIs cite.
Why running GEA campaigns no longer depends on where your agency sits
A GEA agency in Toulouse, Nantes or anywhere else? Why your provider's location matters less and less for this kind of work.
Read the articleGEAGEA agency in Paris: why the capital concentrates the demand for generative AI advertising
Why Paris concentrates the demand for generative AI advertising in 2026, and how to choose a GEA agency that fits a Paris-based company.
Read the articleGEAGEA: the mistakes to avoid when you go it alone on generative AI advertising
Going it alone on GEA exposes you to several common traps. Here are the most frequent mistakes and how to avoid them.
Read the articleGEAChatGPT Ads expert: what a conversational advertising consultant really does
What does a ChatGPT Ads expert actually do? Missions, method, and why you would delegate conversational advertising to a specialist.
Read the articleGEAGEA agency: how to choose the right partner for your generative AI advertising
How do you choose a reliable GEA agency for your generative AI ad campaigns? The concrete criteria to get it right.
Read the articleGEAGEA expert: why bring in a generative advertising specialist in 2026
What is a GEA expert, and why bring in a specialist in generative AI advertising? Skills, method and concrete benefits.
Read the articleGEOHow do you get cited by ChatGPT and generative AI?
Seven concrete levers to turn your brand into a source AIs recommend.
Read the articleStrategySEO vs GEO: what are the differences in 2026?
Objective, content, structure, measurement: how classic search optimisation compares with optimising for AIs.
Read the articleGEOWhat is GEO (Generative Engine Optimization)?
GEO is the craft of being cited by generative AIs (ChatGPT, Gemini, Perplexity). Definition, how it differs from SEO, and the method.
Read the articleWant to be cited by AIs?
We audit your presence in ChatGPT, Gemini and Perplexity, then hand you a prioritised GEO plan.