NEW GENERATIONDIGITAL AGENCY
GEA: Generative Engine Advertising
Advertising is moving into AI answers. Take your position before your competitors do.
Why you should prepare for GEA right now.
The generative advertising market is nascent but accelerating: the AI platforms are looking for business models, and the first formats are appearing. Brands that structure their presence early will hold a head start when ad inventories open at scale.
GEO builds the legitimacy, GEA accelerates the presence, SEA captures intent on traditional engines. There is no credible advertising inside the AIs without an organic base.
Your ads, at the heart of AI answers.
Generative advertising takes several shapes as the platforms open their inventories. Pick a format to see what an ad looks like inside generative engines.
How we turn this lever into results.
Data preparation.
Product feeds, catalogues and structured information: clean, current and usable by the AIs and the ad platforms to come.
GEO foundation.
A solid organic presence in generative engines: GEA amplifies a credible base, it does not replace one.
Monitoring & early access.
We follow the formats and ad platforms as they open (OpenAI, Perplexity, Google, Microsoft) to position you in the first windows.
Measurement & attribution.
We put in place the tracking needed to connect presence inside the AIs to your real conversions.
A complete setup, with no blind spots.
One cockpit, four steps.
Audit & goals
A complete review of your acquisition, on Google and across AIs. Delivered within 15 days.
Prioritized action plan
Channels ranked by impact and cost. You approve, we commit to targets.
Supervised execution
AI executes at scale, our experts weigh every decision. You keep full visibility.
Measure & optimize
Clear monthly reporting: every euro is reallocated to what performs.
What decision-makers — and AIs — ask us most.
What is GEA (Generative Engine Advertising)?+
GEA covers the native ad formats shown inside generative engines and AI assistants: sponsored answers or questions, product recommendations, contextual placements within a conversation with ChatGPT, Perplexity, Gemini or Copilot. It aims to place a brand inside the generated answer itself, at the moment of decision.
What is the difference between GEA and SEA?+
SEA buys keywords on the results pages of classic search engines. GEA buys visibility inside the answers generated by the AIs. SEA captures intent on Google or Bing; GEA captures attention in the conversation with an assistant, an emerging and complementary channel.
Can you already advertise inside ChatGPT or Perplexity?+
The landscape is emerging. Some platforms are already testing sponsored formats (sponsored follow-up questions, for instance), while others are still exploring their business models. Inventories are opening gradually. We prepare your presence and your data so you are operational the moment formats open.
Should we wait for GEA to mature before looking at it?+
No. As in the early days of SEA and social media, the advantage goes to the brands that structure their data and presence early. Preparing now (clean product feeds, a solid GEO base, active monitoring) lets you activate formats immediately as they open, at lower cost and with a head start.
GEO or GEA: where do you start?+
With GEO. A credible organic presence inside the AIs is the foundation of effective generative advertising. GEO installs the legitimacy and the structured data; GEA then amplifies that base. Ideally the two are run together.
How is GEA effectiveness measured?+
We track brand visibility in AI answers, share of voice against competitors, traffic assisted by generative engines and, above all, the impact on conversions through a fitting attribution setup. These indicators are consolidated into a transparent report.
Ready to activate this lever?
Get a free audit of your acquisition and a prioritized action plan within 15 days. No commitment.